Selling to Women versus Selling to Men
Different approaches should be taken when selling products and/or services to a man when compared to a woman.
Join us on Wednesday, February 25th at 11 a.m (EST) on www.blogtalkradio.com/wbo-radio. The dial in phone number is (347) 205-9229.
Holly Buchanan of http://marketingtowomenonline.typepad.com, is co-author of the book The Soccer Mom Myth–Today’s Female Consumer, Who She Really Is, Why she Really Buys.
We are giving away 1 copy of the above-mentioned book after her interview on Wednesday. To enter, simply indicate in the comment section at the end of this article. A winner will be announced on Thursday, February 26th.
“How-To” Market to Women Book Giveaway! Free Entry!
Radio Show Topic:
How To Tap Into the Power of the Internet to Market Your Business to Women
Description:
Click on photo to visit website
Businesses can learn how they can tap into the word of mouth/viral marketing power of online women and marketing to moms online to drive traffic to their site and help promote their products. This is especially important right now when marketing budgets are being slashed or are non-existent.
WANT TO WIN A COPY OF THIS MARKETING TO WOMEN BOOK!!?? SIMPLY WRITE A COMMENT AT THE END OF THIS ARTICLE — IN THE SUBJECT LINE AND TYPE “SOCCER MOM MYTH BOOK GIVEAWAY”.
WBO Talk Radio will use www.random.org to select the winner. One (1) winner will be announced on the Ryze page on February 26, 2009.
Join Holly Buchanan for her interview on Wednesday, February 25, 2009 at 11 a.m. (EST) on www.blogtalkradio.com/wbo-radio. Dial in phone number is (347) 205-9229.
Special Note: Spread the word! Tell your friends about this upcoming, informative online radio talk show. See you there!
Update on Book Giveaway!
I sincerely apologize for the delay in announcing the winner of our first WBO Talk Radio Book Giveaway. I had some unforeseen technical difficulties with my computer and could not communicate by blog or email. The problem is fixed!
The winner of our first book giveaway is Michelle of http://auntiethesis.blogspot.com. Enjoy the book! Our second book giveaway will begin on Sunday, February 22, 2009 and end on Sunday, March 1, 2009. Winner will be announced on Monday, March 2nd. Watch this blog!
Valentine’s Day Dinner for Kids
Valentine’s Day takes on a new meaning when you have kids. They see each event with new eyes and Valentine’s day is no different. Take this opportunity to get them interested in cooking and begin new family traditions that they can look forward to year after year.
For Valentine’s Day, the drinks are on the kids. Red Kool-Aid is a great choice. Let the kids mix it up. To avoid all of the sweetness, use Splenda instead of pure cane sugar. You can also add 1 liter of lemon-lime soda, Sprite or 7-Up to it for a Valentine’s Day Punch.
These are just a few Valentine’s Day ideas for kids that you can blog about over the next 2 days. To find out more unique content for your blog, please download a copy of “22 Valentine ‘s Day Blogging Ideas”.
Complimentary Family-Related PLR — Grab Yours Now!
Here’s a super PLR offer and you won’t have to log into your PayPal account or whip out a credit card to get it. All you have to do is share this content for Valentine’s day with your family and/or email mailing list.
It’s a great customizable and brandable report entitled:
“14 Valentines Fun Ideas for Whole Family…Plus 5 Romantic Ideas for Mom & Dad”
You get the full 4-page report plus:
- opt-in page template to build your list with the report.
- 4 ecover graphics to promote your report and give it a professional look
- 3 promotional banners to further spread the word about your fun report
Valentine’s Day is right around the corner, so grab yours and start promoting now! Again, here’s the link to claim your Valentine’s Day ideas.
I know you and/or your readers will love receiving the report!
To your success…
7 Ways You Can Excel in Developing Leadership Skills
Taking on a leadership role should not make you complacent. On the contrary, it should make you work twice as hard now that your responsibilities have expanded and your role has shifted. If you want to succeed and excel as a leader, there are certain leadership characteristics you should develop. Here’s how to start:
Focus on Your Strengths
Find out what you are good at and build on it. Why try to be a pilot when you are a better engineer? You are much more likely to excel as a leader is you know what it is you can do and accept what you cannot do. You can always try to improve on you weaknesses. But, you have better chances at success if you fine tune your strengths.
Delegate
Learn to delegate. If you have no spare time to develop your weaker areas, turn to your team instead. No matter how hard you try, you simply cannot do what is physically impossible. Explore specific competencies of your team members. Develop a plan to use them to your team’s advantage.
Learn From Your Mistakes
There is no single leader in the world who is without fault. All important leaders (ie., CEOs, presidents, prime ministers, church or community leaders, etc.) have made mistakes in their lives. A good leader will treat a mistake as an opportunity for learning.
Refuse Mediocrity
Always aim for excellence. Compromising yourself for second best when you should insist (and, actually obtain) the best will show your standards are easily obtainable without a lot of effort. In the end, your team does not have to work too hard!
Be Consistent
Do not renege on your promises or turn your back against a policy as if nothing has happened. Always avoid double standards and try to be as fair as possible. If, for any reason, you feel you must make a 360-degree turn, be ready with a plausible explanation.
Practice Good People Skills
You can only excel in good leadership if people are willing to follow you. You must be able to inspire and motivate your team. Develop communication skills and maintain communication lines. If you are seen as a team player, your team will be more willing to discuss ideas with you openly.
Learn, Learn and Then Learn Some More…
You should never stop learning. Consider opportunities to expand your leadership role and find ways you can develop further. Learn new techniques in problem solving, consider new ideas or take lessons to improve your technical proficiency. By building your personal competence, you are much more able to cement your value as an excellent and competent leader.
Special Note: Join us in this discussion on Wednesday, February 11, 2009 on www.blogtalkradio.com/wbo-radio. Victoria C. DePaul, of www.galileoconsultants.com, will share with our listeners techniques describe in the book she co-authored with Thomas Michael Powell, The Science of Leadership: The Manager of the Third Millennium. We will broadcast at 11 a.m. (EST) and the “dial in” phone number is (347) 205-9229.
Women Business Owners Embarking on New Initiative – Jr. Apprentice US Program
January 18, 2009– Houston, Texas: Women Business Owners (WBO) announces their newest initiative, the Jr Apprentice US Program. Jr Apprentice US program will focus on bringing together female and male entrepreneurs to educate and mentor female and male students 10 to 18 years of age within the United States that have dreams of becoming a business owner.
WBO President, Anna Campbell explains the program, “Our program is being launched in the Houston, Texas area with seminars in April, workshops in May, a two-week summer camp in July and apprenticeships from September 2009 thru June 2010. The program will then be launched in cities across the US the following year.
We are also submitting internship openings to area colleges for young adults interested in learning more about how non-profit organizations function and how they can be a leader within their community. “
WBO believes that now is the time to provide business education to those with an unlimited amount of energy, brain power and belief that everything is possible when you work hard enough to achieve it. Today’s youth are our future entrepreneurs; we will be investing our time, energy, experience and money in their future.
WBO encourages all entrepreneurs located in the Houston, Texas area to partner with this new initiative and take part in creating a foundation in the future generation of leaders. WBO is currently accepting interest letters from interested parties to underwrite this program.
WBO is a 501c3 non profit organization, founded in February 2004. WBO’s mission is to empower women business owners and educate future entrepreneurs. WBO currently serves more than 32,000 women business owners throughout the world with online and offline resources.
Please contact the WBO Jr Apprentice Program Coordinator, Denise Rowe at info@jrapprenticeus.org or call 877-209-9461 for an appointment. The program website is available 24/7 at http://www.jrapprenticeus.org.
7 Creative Strategies: How to Create a Passionate Business that Flourishes in the 21st Century
If you want to create a passionate, rewarding and exhilarating business for the 21C, there’s only one way your clients are going to know how brilliant you really are:
You have to create and express your brand in a new, bold and provocative way. How do you do it? Mary van de Weil calls it the Zing Infusion™ process. It means capturing the zing in your brand. And,then building your business around it.
We all know brands matter. What’s more, it’s a matter of survival for the 21C. So we’re going to explore surprising new ideas and strategies that will shift your mindset, differentiate your business from the rest of the pack – and create a more visible, rewarding and profitable business. Without a doubt, these are tough times. It requires a different thinking, and business owners are now realizing they have to start paying closer attention to their brand – especially if they want to play big.
BENEFITS TO OUR WBO RADIO LISTENERS
Here’s what you get when you start to think differently about developing and expressing your brand for a 21C Business Success:
*A Diagnosis for Clarity in your Business Vision
*Access to the Core Essence of your Business DNA
*New ways to tap into of the Hidden Clues in your Business
*An Understanding of What’s Not Working in your Business
*A Revitalized and Stronger Brand
*An Innovative and Style-Driven Business Identity
*A New Awareness of the Behavior of your Business
*A Stronger Business Presence that Attracts Clients
Profits!
Join Mary van de Weil, Creative Brand Analyst & Storyteller of www.anewbrandlandscape.com, on Wednesday, February 4, 2009 at 11 a.m. (EST) on www.blogtalkradio.com/wbo-radio. Dial in phone number is (347) 205-9229.
