Selling to Women versus Selling to Men

Different approaches should be taken when selling products and/or services to a man when compared to a woman.

Join us on Wednesday, February 25th at 11 a.m (EST) on www.blogtalkradio.com/wbo-radio. The dial in phone number is (347) 205-9229.

Holly Buchanan of http://marketingtowomenonline.typepad.com, is co-author of the book The Soccer Mom Myth–Today’s Female Consumer, Who She Really Is, Why she Really Buys.

We are giving away 1 copy of the above-mentioned book after her interview on Wednesday. To enter, simply indicate in the comment section at the end of this article. A winner will be announced on Thursday, February 26th.