Selling to Women versus Selling to Men

Different approaches should be taken when selling products and/or services to a man when compared to a woman.

Join us on Wednesday, February 25th at 11 a.m (EST) on www.blogtalkradio.com/wbo-radio. The dial in phone number is (347) 205-9229.

Holly Buchanan of http://marketingtowomenonline.typepad.com, is co-author of the book The Soccer Mom Myth–Today’s Female Consumer, Who She Really Is, Why she Really Buys.

We are giving away 1 copy of the above-mentioned book after her interview on Wednesday. To enter, simply indicate in the comment section at the end of this article. A winner will be announced on Thursday, February 26th.

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February 22, 2009 - Posted by partyplanner2 | *General Articles | advertising to women, blog giveaways, marketing to women, prizes

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About

It’s not just another online talk radio show for female entrepreneurs. Our goal is to educate, network and support the woman behind the business. Our radio show airs every Wednesday at 11 a.m. (EST) on Blog Talk Radio (www.blogtalkradio.com/wbo-radio). The “dial in” phone number is (347) 205-9229.

Women Business Owners (www.womenbizowners.org) sponsors the talk radio show and is a 501c3 non profit organization, founded in 2004. It provides business education and support for women nationally and virtually. We also provide our members with face to face mentoriing and mastermind groups. WBO currently reaches more than 29,000 women business owners throughout the world with our online and offline resources.

WBO organizes and implements a Junior Apprentice US program for 13-18 year old students within the United States that are interested in becoming business owners.

WBO also provides up to four (4) $500 grants per year to women business owners to cover business expenses and business related training.

WBO National Business Convention presented by Office Max, Inc., will be held in Houston, Texas, on October 22-24, 2009. We anticipate 500 women entrepreneurs from around the world will experience a convention of networking, workshops, and a “live” business expo.

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